Caffeine. That’s exactly how I start my day. From Monday to Sunday, every day starts with a cup of coffee. One when I wake up and one when I start working. I do this because the life of a Brand Strategist is a chaotic one. But in a fun way. As a Brand Strategist at Mitsogo, we are responsible for boosting our brand presence and getting the right people to notice us. Since Mitsogo is a growing brand, it’s always fun to come up with a new “meta” for the brand. The day is also dotted here and there with small convos about anime or video games – to get the creative juices flowing. 

However, I cannot explain what specifically I do each day. Mainly because I signed an NDA and partly cos each day is very different for us. Our team performs different tasks designed to engage with our potential customers and get them to know more about the brand. We will also have to design creative approaches as boring corporate posters rarely work. What I can say is that the most satisfying and difficult aspects of the profession go hand in hand. Brand strategy is a combination of science and creative thought. You can’t just concentrate on the numbers because it prevents you from being creative. Similar to this, you cannot prioritize solely big-picture ideas. Thankfully, the delicate balancing task of seeking reason in uncertainty and creativity in rigid frameworks is achieved. That keeps me vigilant.

The fact that Mitsogo is relatively young gives me a lot of room to try out a lot of new things. I’ve always been a writer at heart, and I believe content is the crux of any marketing effort. My passion as a writer is how I got into marketing and Mitsogo is the shining star that guided me in this realm. This company has given me the platform to explore the things I’ve always wanted to and the freedom to set my own path; for which, I’ll always be grateful.