ABM specialist

Marketing
Cochin Chennai
2-6

The ABM specialist  is responsible for the strategy and implementation of effective Account-Based Marketing programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list and accelerating existing opportunities.

Responsibilities

  • Define Account-Based Marketing strategy and execution planning, encompassing our multiple ABM tools.
  • Own and manage our Account-Based Marketing platform.
  • Partner with the Regional Field Marketing Managers to develop regional, account-focused playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting set with the goal of building pipeline and accelerating bookings.
  • Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for regional named accounts.
  • Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.
  • Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
  • Manage project timelines, quality issues, resources, & budget.

Requirements

  • 2+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
  • DemandBase /ADrollexperience is a plus.
  • You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
  • Experience building and delivering of field marketing campaigns, events, executive and key account programs, and partner activity.
  • Understanding of pipeline management and metrics.
  • Demonstrated experience sourcing and overseeing vendors for marketing program execution.
  • Excellent verbal and written communication skills. Strong interpersonal skills are a must. Strong influencing and relationship-building skills.
  • Team player with the ability to collaborate, and also work independently.
  • Flexibility to adjust to the dynamic nature of a startup.

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